CCPA fines Storia, English Oven ₹1 Lakh each over misleading '100%' juice and coconut water claims

India's consumer regulator penalised Storia Foods and Mrs. Bectors' English Oven for '100%' label claims on products containing as little as 4% pomegranate and 9.6% coconut water concentrate. Brands must pull disputed labels from packaging, websites and quick-commerce platforms including Blinkit, Zepto and JioMart.

— Source publishedMon, 22 Jun, 2026, 12:26 IST·First seen Mon, 22 Jun, 2026, 12:29 IST·Source Inc42 · Buzz

What happened

CCPA fined Storia Foods and Mrs. Bectors (English Oven) ₹1 Lakh each for misleading '100%' claims on coconut water and fruit juices, ordering withdrawal of

Key facts

  • ₹1 Lakh fine
  • 4% pomegranate juice concentrate
  • 12% apple juice concentrate
  • 16% mango pulp
  • 9.6% coconut water concentrate

Why this matters

Diligence on F&B targets must now include claims-substantiation files and concentrate-vs-juice formulation audits, as CCPA enforcement creates latent reformulation and rebranding liabilities that can hit post-close margins.

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