CCPA fines Storia Foods, Mrs Bectors Rs 1 lakh each over misleading '100%' product claims
India's consumer regulator penalized Storia Foods and Mrs. Bectors Food Specialities Rs 1 lakh each for misleading '100%' claims on coconut water, juices and atta bread. CCPA ordered immediate withdrawal of the disputed claims from labels, websites and digital platforms, signaling tighter scrutiny of front-of-pack health and purity claims across packaged F&B.
What happened
CCPA fined Storia Foods and Mrs. Bectors Rs 1 lakh each for misleading '100%' claims on coconut water, juices and atta bread, ordering immediate withdrawal of
Key facts
- Rs 1 lakh
- 87% whole wheat flour
- INS 202
Why this matters
Diligence on F&B targets must include claims-substantiation review and CCPA exposure, as misleading-label findings can trigger forced relabeling across packs, sites, and ecommerce listings.