Charagh Din enters Kerala with first Kochi store
Mumbai menswear brand Charagh Din has opened its first Kerala outlet in Kochi through a franchise partnership with Aswani Lachmandas Group. Further expansion will hinge on the store’s performance.
What happened
Mumbai menswear brand Charagh Din opened its first Kerala outlet in Kochi through a franchise partnership with Aswani Lachmandas Group. The 77-year-old brand
Key facts
- 77-year-old brand
- first Kochi outlet
- 200–300 Kerala customers visit its Mumbai store daily
- 500–700 Kerala customers access its website
- 14 manufacturing units in Mumbai
What changed
Mumbai menswear brand Charagh Din opened its first Kerala outlet in Kochi through a franchise partnership with Aswani Lachmandas Group. The 77-year-old brand will assess the store’s performance before expanding further, citing a strong existing Kerala customer base.
Why this matters
Charagh Din’s franchise-led Kochi debut turns demonstrated Kerala customer interest into a local store test, with further rollout dependent on outlet performance.
What to watch
- Second-store announcement or lease signing within 6-12 months
- Management commentary on Kochi sales, repeat rates, average bill value or store payback
- Onam and wedding-season trading performance
- Expansion of the Aswani Lachmandas Group franchise mandate beyond Kochi
- Localised digital campaigns and a rise in Kerala traffic or delivery promises on Charagh Din's website