ChatGPT traffic converts 30% better than paid ads, lifts AOV 30-40% for D2C brands

Inc42 flags a channel shift for Indian D2C and e-commerce: shoppers researching via ChatGPT arrive pre-informed and high-intent, converting 30% better and spending 30-40% more per order than paid or organic traffic—pressuring performance marketing budgets.

— FiledSat, 20 Jun, 2026, 16:12 IST·First seen Sat, 20 Jun, 2026, 16:13 IST·Source Inc42

What happened

Inc42 reports AI-assisted shoppers researching via ChatGPT convert 30% better and spend 30-40% more per order than paid/organic traffic, as pre-informed

Key facts

  • 30% higher conversion
  • 30-40% higher AOV

Why this matters

Scout acquisition targets in AI-SEO tooling, LLM-optimized content infrastructure, and conversational commerce middleware before performance-marketing incumbents wake up and bid the category up.