OpenAI opens ChatGPT Ads Manager in India as ad run rate tops $1B
Businesses in India can now buy ads directly through ChatGPT Ads Manager, extending OpenAI’s advertising platform beyond its US pilot. The company says advertising has reached a $1 billion annualised revenue run rate.
What happened
OpenAI is opening ChatGPT Ads Manager to businesses in India, allowing direct ad purchases as its advertising unit reaches a $1 billion annualised revenue run
Key facts
- $1 billion annualised advertising revenue run rate
- $100 million annualised revenue run rate within six weeks of the US pilot
- Potential US IPO listing in 2027 or earlier
Why this matters
The India launch makes OpenAI a more consequential commerce-discovery partner, raising the strategic value of integrations, agency alliances, and data partnerships around conversational advertising.