Cipla Health screens 1,500+ across Mumbai, Bengaluru, Chennai for No Tobacco Day, pushes Nicotex
Cipla Health ran on-ground tobacco screening and counselling camps in three metros for World No Tobacco Day, citing 267M adult tobacco users in India. The drive promotes its Nicotex cessation franchise and the newly launched Nicotex Begin app, anchoring a 20-brand OTC portfolio that includes Breathefree, Omnigel and Cofsils.
What happened
Cipla Health ran multi-city tobacco screening and awareness camps across Mumbai, Bangalore and Chennai for World No Tobacco Day, partnering with medical/dental
Key facts
- 1500+ lives
- 267 million adults
- 29% of population
- 20 brands
- 100 participants
- 5x quit chances
Why this matters
The Nicotex Begin app signals Cipla Health's push into digital therapeutics adjacencies—watch for tuck-in acquisitions in cessation, behavioral health apps, or OTC brands that complement the Breathefree/Cofsils respiratory cluster.