Omnigel takes pain relief services to Kanwar Yatra pilgrims
Cipla Health’s Omnigel deployed shoulder-support gear, free massage hubs, rest areas and hyperlocal Uttar Pradesh–Bihar content at the Kanwar Yatra, using a high-intensity cultural event to build trial, relevance and loyalty for its pain-relief gel and spray range.
Cipla Health’s Omnigel activated at the Kanwar Yatra with shoulder-support Kandha Kawach, free massage hubs, rest areas and hyperlocal UP-Bihar content to build relevance and loyalty for its pain-relief gel and spray brand.
Why this matters
The activation extends Omnigel's recent service-led Kanwar Yatra push and follows Cipla Health's launch of Omnigel Maxstrong in the 2% diclofenac category.
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