Cleartrip launches customizable holiday bundles, targets high-single-digit GBV share by 2027
The packages combine flights, hotels, activities and transfers as Cleartrip looks to diversify beyond air bookings. The company says airfares rose more than 20% over the past year, while travel demand held firm.
The development
Cleartrip targets a high-single-digit gross booking value share for holiday packages by December 2027. It launched customizable flight, hotel, activity and transfer bundles to diversify beyond air bookings; airfares rose more than 20 per cent over the past year, with festive bookings picking up.
The numbers
- high-single-digit
- December 2027
- more than 20 per cent
Why it matters to operators and investors
Cleartrip’s customizable bundles could lift cross-sell and reduce reliance on air bookings, but execution will depend on coordinating flights, hotels, activities and transfers into a seamless trip.
What to watch next
- Package share of Cleartrip GBV and progress toward its high-single-digit target by December 2027.
- Hotel, activity and transfer attachment rates per package, alongside package conversion and cancellation rates.
- Customer acquisition cost, repeat booking and contribution margins compared with standalone flight bookings.
- Supplier breadth, destination expansion and evidence of sustained package discounts or service complaints.
- Expand destination and supplier coverage, prioritizing routes where flight demand can be paired with reliable hotel and activity inventory.
The counter-case
The high-single-digit GBV goal is an aspiration, not evidence of profitable growth. Bundles may add operational complexity, customer-service burden and discounting while shifting existing bookings into a new format rather than bringing in incremental demand. Higher airfares could also raise package prices and weaken conversion.