Coca-Cola India taps Google Gemini for QR-led 'Halftime Surprise' Gen Z play
Coca-Cola India has launched 'Halftime Surprise', a Gemini-powered QR-code campaign with Google offering three AI experiences—Rockstar, Movie Star, and Travel Through Time—that generate personalised visuals and unlock concert, movie, and travel vouchers, sharpening the brand's Gen Z engagement playbook.
What happened
Coca-Cola India launched 'Halftime Surprise', a Gemini-powered QR-code campaign with Google offering three AI experiences—Rockstar, Movie Star, Travel Through
Why this matters
The Google Gemini tie-up hints at deeper beverage-tech alliances ahead, opening white space for AI experience vendors and loyalty platforms to plug into FMCG on-pack ecosystems.