Coca-Cola India taps Google Gemini for QR-led 'Halftime Surprise' Gen Z play
Coca-Cola India has launched 'Halftime Surprise', a Gemini-powered QR-code campaign with Google offering three AI experiences—Rockstar, Movie Star, and Travel Through Time—that generate personalised visuals and unlock concert, movie, and travel vouchers, sharpening the brand's Gen Z engagement playbook.
Coca-Cola India launched 'Halftime Surprise', a Gemini-powered QR-code campaign with Google offering three AI experiences—Rockstar, Movie Star, Travel Through Time—generating personalised visuals and unlocking concert, movie, and travel vouchers, targeting Gen Z.
Why this matters
Coca-Cola India deepens its Gen Z playbook by pairing on-pack QR codes with generative AI, moving beyond static promos to interactive, personalised experiences tied to lifestyle rewards.
Retail-brand activity steady at 683 signals over 90 days.