Colgate Lifts Toothpaste Prices 4-5%, Premium Visible White Takes Steepest Hike
Colgate-Palmolive India raised MRPs across Dental Cream, Max Fresh and Visible White SKUs in May, blaming raw material and packaging inflation. Low-MRP mass packs were spared, protecting rural volumes while premium tiers absorb margin defense. With 45-50% share and 80% revenue from toothpaste, the move pressures HUL, Dabur and Patanjali on shelf price gaps.
Colgate-Palmolive India raised toothpaste prices 4-5% across Dental Cream, Max Fresh and Visible White packs in May, citing raw material and packaging cost inflation. Premium Visible White saw the steepest hike; mass-market low-MRP packs remain unchanged.