Delhi HC orders Bombay Shaving Co. to pull Switch4 ad after Gillette challenge
The Delhi High Court ordered Bombay Shaving Co. to remove its Switch4 campaign after Gillette India alleged indirect disparagement. Bombay Shaving Co. can submit an amended version for Gillette’s review, extending a recurring legal contest in India’s shaving market.
What happened
Delhi High Court ordered Bombay Shaving Co. to remove its Switch4 campaign after Gillette India alleged indirect disparagement. BSC may submit an amended ad to
Key facts
- Gillette India claimed 97% market share
- Bombay Shaving Co. FY26 revenue: ₹640 crore, up 136% year-on-year
- Bombay Shaving Co. FY26 loss: ₹9 crore, down 85%
- Gillette India FY26 revenue: ₹3,100 crore, up 8% year-on-year
- Gillette India FY26 net profit: ₹654 crore, up 23%
What changed
Delhi High Court ordered Bombay Shaving Co. to remove its Switch4 campaign after Gillette India alleged indirect disparagement. BSC may submit an amended ad to Gillette, reopening a recurring legal battle between the Indian shaving and grooming rivals.
Why this matters
Bombay Shaving Co.’s court-ordered Switch4 ad withdrawal may blunt near-term demand generation, making compliant replacement creative and retailer communication urgent.
Also reported by
- Mint · Companies — Same time