Complan signs 15-year-old IPL star Sooryavanshi as Zydus Wellness chases Gen-Z nutrition shelf

Zydus Wellness has roped in teenage IPL sensation Vaibhav Sooryavanshi as Complan's face, with the endorsement fee expected to top Rs 2 crore post-IPL. FMCG, edtech, mutual fund and lifestyle brands are queuing up, signalling a fresh youth-icon arms race in India's nutrition and consumer categories.

— Source publishedMon, 8 Jun, 2026, 12:08 IST·First seen Mon, 8 Jun, 2026, 12:12 IST·Source Forbes India

What happened

15-year-old IPL sensation Vaibhav Sooryavanshi signs with Zydus Wellness's Complan as brand ambassador, with endorsement fees expected to cross Rs 2 crore.

Key facts

  • Rs 50 lakh-1 crore pre-IPL fee
  • Rs 2 crore+ post-IPL fee
  • Rs 1.1 crore RR auction price
  • 72 sixes
  • 776 runs

Why this matters

Expect a bidding war across FMCG, edtech and mutual funds for teen-cricket IP, compressing the window to lock multi-category ambassadors and raising the cost base for any nutrition-brand acquirer.

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