CoverSure launches insurance gift cards to bring Gen Z and first-time buyers into the market
The insurance aggregator has introduced prepaid cards for buying or renewing health, life and motor policies. Loaded from ₹100 to ₹10,000, the cards are aimed at gifting-led purchases and have drawn early interest from corporates, self-help groups and industry associations.
What happened
Insurance aggregator CoverSure launched prepaid insurance gift cards for policy purchases and renewals, targeting Gen Z and first-time buyers. The RBI-capped
Key facts
- ₹100-₹10,000 card load range
- 23 insurance partners
- 80 lakh term insurance holders in India
- Five to six crore people covered by health insurance
- 50-60% of insurance policies lapse within five years
- Several lakh families served
- Thousands of requests received
Why this matters
The launch makes partnerships with employers, retailers, fintechs, self-help groups and loyalty platforms strategically attractive as scalable distribution and gifting channels.
What to watch
- Announcement of insurer underwriting partnerships or exclusive card-supported policy products.
- Bulk-purchase deals with corporates, gig employers, associations, fintechs or government-linked financial-inclusion groups.
- Card redemption and conversion metrics, especially the share of recipients purchasing policies above the card value.
- Regulatory guidance on prepaid instruments, insurance solicitation, refunds, expiry terms and KYC obligations.
- Competitor launches from insurers, aggregators, wallets, banks or employee-benefits platforms.
- Evidence that cards are used for renewals and premium top-ups rather than only first-time promotional purchases.
- Partner with employers, gig platforms, colleges, banks and self-help groups for bulk issuance and sponsored card programs.
- Bundle cards with simple, clearly eligible starter products such as motor-renewal credits, accident cover and health-policy premium contributions.
- Build recipient journeys that convert card redemption into policy education, KYC completion, quote comparison and renewal reminders.
- Offer co-branded digital cards through commerce, gifting and rewards platforms to reduce physical-card distribution costs.
- Track activation, policy conversion, average premium, repeat renewals and post-redemption cross-sell by issuer cohort.