Cult.fit bets on EBOs and Cult Neo to crack profitability, targets 30% revenue from products by FY26

Cult.fit is scaling its products arm—apparel, footwear and equipment—to 30% of revenue, up from a ₹326.4 Cr base on ₹1,215.5 Cr FY25 operating revenue. It plans 30-35 new EBOs beyond the current 29, while pushing affordable Cult Neo gyms toward 100 cities to drive operating leverage.

— Source publishedSun, 21 Jun, 2026, 12:00 IST·First seen Sun, 21 Jun, 2026, 12:02 IST·Source Inc42

What happened

Cult.fit is scaling its products business (apparel, footwear, fitness equipment) to 30% of revenue, expanding EBOs beyond 50 stores, growing affordable Cult Neo

Key facts

  • 30% product revenue share
  • ₹326.4 Cr FY25 product revenue
  • ₹1,215.5 Cr FY25 operating revenue
  • 29 EBOs
  • 30-35 new stores planned
  • 40 Cult Neo centres
  • 100 cities target
  • ₹10,000-12,000 membership
  • ₹30,000 Pilates

Why this matters

Cult.fit's omnichannel build-out—50+ EBOs, branded products, and tier-2 gym penetration—positions it as a consolidator or premium acquisition target in India's fragmented fitness and athleisure landscape.

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