D2C Insider readies Rs 150 cr ConsumerX AIF; Rapido bags $240M, Legend of Toys nets Rs 21 cr
D2C Insider is launching ConsumerX Ventures, a Rs 150-crore AIF to write Rs 3-5 crore cheques into 25 early-stage D2C brands. Mobility player Rapido closed $240M led by Prosus at a $3B valuation, while toy D2C brand Legend of Toys raised Rs 21 crore pre-Series A to expand categories and manufacturing.
What happened
D2C Insider plans Rs 150-crore ConsumerX Ventures AIF backing 25 early-stage D2C brands. Rapido raised $240M led by Prosus at $3B valuation. Toy D2C brand
Key facts
- Rs 150 crore AIF
- 25 D2C brands
- Rs 3-5 crore cheques
- $240 million
- $3 billion valuation
- $730 million total round
- Rs 21 crore
Why this matters
A new D2C-focused AIF backing 25 brands creates a fresh pipeline of acquisition targets in consumer categories, while Rapido's $240M war chest could accelerate adjacent M&A in mobility.