Daawat taps chef Ranveer Brar to spotlight Delight Basmati across channels

LT Foods has appointed chef Ranveer Brar as brand ambassador for Daawat Delight Basmati, backed by a BBDO India campaign focused on the variant’s flavour-absorption proposition. The rollout spans television, digital and social media, with the premium rice sold via quick commerce, modern trade and general trade.

— Source publishedTue, 4 Aug, 2026, 19:39 IST·First seen Tue, 4 Aug, 2026, 19:50 IST·Source The Hindu BusinessLine

What happened

LT Foods appointed chef Ranveer Brar as Daawat Delight Basmati ambassador, launching a BBDO India campaign highlighting flavour absorption technology. The

Key facts

  • FY26 consolidated revenue: approximately ₹11,023 crore
  • Operations in more than 85 countries
  • NSE stock close: ₹417.40, up 0.51%
  • Market capitalisation: around ₹14,480 crore

Why this matters

Daawat’s use of Ranveer Brar and BBDO highlights the strategic value of chef, media and retail-platform partnerships in scaling differentiated FMCG variants.

What to watch

  • Increase in Daawat Delight share of search, add-to-cart rate and repeat purchase versus other Daawat basmati variants.
  • Quick-commerce ranking, stock-out frequency and sponsored-placement intensity for premium rice keywords.
  • Competitor chef endorsements, recipe campaigns, price promotions or premium basmati product launches.
  • Modern-trade display compliance, sampling conversion and off-shelf sales lift during campaign periods.
  • Consumer review language referencing aroma, grain length, flavour absorption and cooking consistency.
  • Movement in price gaps between Daawat Delight, competing branded premium basmati and retailer private labels.
  • Deploy recipe-led retail media linking Ranveer Brar dishes to Daawat Delight purchase pages on quick-commerce and marketplace platforms.
  • Secure branded search, category-banner and mealtime targeting around biryani, pulao, curries and festive cooking occasions.
  • Use modern-trade endcaps and sampling to demonstrate the flavour-absorption proposition rather than relying only on celebrity recognition.
  • Create multipacks or cross-category meal bundles with spices, ready-to-cook gravies and cookware partners to raise basket attachment.
  • Track regional creative and inventory allocation closely, shifting stock toward cities where chef affinity and premium rice penetration are highest.
  • Defend premium price architecture with value-added bundles and loyalty offers instead of broad base-price discounting.