Dabur challenges FSSAI’s ban on ‘100%’ claims in Delhi High Court
Dabur has moved the Delhi High Court against an FSSAI order barring food products from using absolute claims such as “100% Pure” and “100% Natural”. The company says it is transitioning affected labels and advertising, while FSSAI has sought an action-taken report within 15 days.
Dabur has challenged FSSAI’s order stopping sales of food products carrying absolute “100%” claims. The FMCG company says it has begun transitioning labels and ads, with impact limited to the objected products; FSSAI seeks an action-taken report within 15 days.
Why this matters
The case extends Dabur’s recent challenges to FSSAI curbs on “100 per cent” claims for honey and ghee and on “100% pure” food labels, highlighting regulatory pressure on its product communication.
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