Dabur challenges FSSAI’s ban on ‘100% pure’ claims in Delhi High Court
Dabur has moved the Delhi High Court against an FSSAI order affecting “100% pure” claims on products including honey and apple cider vinegar. It is the fourth company in recent weeks to challenge FSSAI action on product labelling or flavour claims.
Dabur challenged FSSAI in Delhi High Court over a ban on products carrying “100% pure” claims, including honey and apple cider vinegar. United Spirits, Mohan Meakins and Associated Alcohols have also contested FSSAI orders affecting alcohol-brand labelling and flavour claims.
Why this matters
Dabur’s filing follows a recent signal on its challenge to FSSAI curbs on “100% pure” food labels, while another recent signal cited USFDA CGMP lapses at Dabur’s Silvassa plant.
Retail-brand signals are accelerating, up 80,420% QoQ.