FSSAI orders Dabur to halt sales of food products carrying ‘100%’ claims
The food regulator has directed Dabur India to stop selling products, including honey, ghee and oils, carrying allegedly misleading ‘100%’ claims. FSSAI also flagged organic endorsements and sought an action-taken report within 15 days.
FSSAI ordered Dabur India to halt sales of food products carrying misleading '100%' claims, including honey, ghee and oils. The regulator also flagged invalid organic endorsements and directed Dabur to submit an action-taken report within 15 days.
Why this matters
The directive adds a regulatory risk for Dabur after recent signals showed double-digit Q1 growth amid softer volumes and a FY27 plan centred on premiumisation and margin expansion.
Retail-brand signals are accelerating, up 95,775% QoQ.