Dabur, Ferns N Petals and four firms rectify labels and ads after FSSAI notices
Six food business operators, including Dabur, Ferns N Petals and Lotte India, corrected product labels, packaging, categorisation and advertising following FSSAI notices over misleading claims.
What happened
Dabur India · Dabur, Ferns N Petals, Lotte India and other food operators corrected labels, packaging, product categorisation and advertising after FSSAI
Key facts
- Six food business operators
Why this matters
Acquirers should add label, formulation, classification and marketing-claim audits to food-sector diligence, as compliance gaps can create remediation costs and reputational risk.
What to watch
- Additional FSSAI notices or public naming of non-compliant brands.
- Orders requiring delisting, recall, relabeling deadlines or advertising takedowns.
- FSSAI guidance on health, nutrition, natural, sugar-free, immunity and children's-food claims.
- Marketplace policy changes requiring compliance certificates or claim substantiation.
- Rising consumer complaints, competitor challenges or ASCI actions tied to food advertising.
- Evidence of wider inspections in e-commerce, quick-commerce and imported packaged-food channels.
- Launch a centralized audit of on-pack claims, marketplace listings, ad creatives and influencer scripts against FSSAI rules.
- Prioritize high-volume SKUs in health, wellness, confectionery, gifting, beverages and children's food categories for label and classification review.
- Create a packaging transition plan to prevent old inventory and digital pack shots from remaining in circulation after corrections.
- Require marketplaces and quick-commerce partners to sync approved product attributes, claims and images from a controlled compliance database.
- Shift marketing toward substantiated product benefits, ingredients, taste, provenance and transparent nutrition communication.
- Budget for relabeling, packaging write-offs, legal review and potential delisting-related sales disruption.