FSSAI says food brands corrected labels and withdrew misleading claims after notices
FSSAI said nine food companies, including Dabur, Amway, Lotte and Apis, revised packaging, product classifications or marketing claims following enforcement action. Dabur has secured a Delhi High Court stay on an order related to “100 per cent” claims.
What happened
FSSAI says food companies have withdrawn misleading claims, revised packaging and corrected product classifications after regulatory notices. Dabur secured a
Key facts
- 100 per cent
- 90-day period
- nine food companies
- August 7
Why this matters
Acquirers should intensify regulatory diligence on product classifications, substantiation for marketing claims and liabilities tied to legacy packaging.
What to watch
- FSSAI publication of additional notice recipients, product categories or penalty details.
- Delhi High Court developments in Dabur's challenge and any ruling defining permissible '100 per cent' or purity claims.
- Formal guidance on transition-stock treatment, especially for alcobev labels.
- Increased marketplace takedowns, retailer recalls or distributor returns tied to labelling complaints.
- Quarterly commentary from consumer brands on packaging costs, write-offs, SKU withdrawals or advertising changes.
- Audit all front-of-pack, digital, influencer and marketplace claims for substantiation and product-classification alignment.
- Prioritize high-volume SKUs for revised artwork, inventory segregation and retailer communication before enforcement deadlines.
- Build legal review protocols for absolute, health, natural, purity and nutrition claims.
- Retailers and marketplaces may tighten seller documentation requirements and remove non-compliant listings faster.
- Alcobev companies may use any 90-day transition window to liquidate old-label inventory through channel-specific discounting and replenishment planning.