Dabur, Ferns N Petals and four others correct labels after FSSAI notices
Six food businesses, including Dabur India and Ferns N Petals, have corrected packaging, labelling, marketing claims and advertisements following FSSAI notices over misleading claims. Dabur reclassified an edible-oil listing as an ayurvedic medicine, while Ferns N Petals updated chocolate labels.
What happened
Dabur India · FSSAI said six food businesses, including Dabur and Ferns N Petals, corrected misleading labels, packaging, marketing claims and advertisements
Key facts
- 6 companies
- 100% label claims
Why this matters
For acquirers, misleading-claim exposure should be a core diligence item, including label inventories, regulatory correspondence and the cost of remediation across channels.
What to watch
- FSSAI disclosure of additional notice recipients, product categories or penalties.
- Formal product recalls, sales restrictions, prosecution notices or repeat-offender actions.
- Marketplace directives requiring verified labels or removal of non-compliant digital claims.
- A rise in consumer complaints, competitor challenges or advertising-regulator cases tied to food claims.
- Large FMCG companies announcing packaging redesigns, claim withdrawals or increased compliance provisions.
- Conduct a SKU-level audit of front-of-pack claims, ingredient statements, nutrition disclosures, category classification and mandatory declarations.
- Align packaging, advertising, D2C sites, quick-commerce listings, marketplace content and influencer briefs to a single approved claims library.
- Prioritize high-risk claims such as ayurvedic, medicinal, immunity, healthy, natural, sugar-free, protein-rich, preservative-free and therapeutic language.
- Build rapid pack-correction plans for printed inventory, including sticker overlays, phased sell-through and retailer communication.
- Require regulatory sign-off for marketing campaigns and establish evidence files substantiating every functional or health-related claim.