Dabur, Ferns N Petals and peers rectify labels and ad claims after FSSAI notices
Six food businesses, including Dabur India, Ferns N Petals and Lotte India, have corrected product labels, packaging, categorisation and marketing claims following FSSAI action over misleading advertising and labelling violations.
What happened
Dabur India · Dabur, Ferns N Petals and four other food operators corrected labels, packaging, product categorisation and marketing claims after FSSAI notices
Key facts
- Six food business operators
- 100 per cent claims
Why this matters
For acquirers and partners in branded food and gifting, regulatory diligence should now test label accuracy, FSSAI categorisation, advertising substantiation and the cost of potential packaging remediation.
What to watch
- Additional FSSAI notices, public naming of brands or publication of category-specific enforcement data.
- Mandatory recalls, product delistings, monetary penalties or prosecution rather than voluntary corrections.
- Marketplace or retailer requests for compliance certificates, revised artwork or claim substantiation.
- Increase in consumer complaints, social-media scrutiny or advertising-regulator challenges involving food claims.
- FSSAI guidance clarifying treatment of functional, health, natural, organic, gift-pack and product-category claims.
- Audit all SKU labels, product categorisation, nutrition panels, ingredient declarations and e-commerce product pages for consistency.
- Create a central claim-substantiation register covering packaging, influencer content, digital ads, retailer listings and festive gift bundles.
- Temporarily pause or revise unqualified health, natural, purity, premium, therapeutic and comparative claims pending legal review.
- Engage key marketplaces, quick-commerce platforms and retail accounts on timelines for replacing non-compliant images, listings and inventory.
- Monitor competitor corrections for categories and claim language most likely to be attracting FSSAI attention.