Dabur, Himalaya flag supply chain strain as India nutraceuticals chase $100B by 2030

Executives warn replenishment, cold-chain and SKU sprawl are buckling under distribution-width strategies spanning 60 lakh kirana stores, quick-commerce and Tier-2/3 networks. With 5,000+ SKUs in play, brands are prioritising reach over depth — a structural risk as the category scales toward $100B.

— Source publishedFri, 5 Jun, 2026, 10:00 IST·First seen Fri, 5 Jun, 2026, 10:02 IST·Source BL · Consumer & Economy

What happened

Dabur India · Dabur, Himalaya and ex-P&G executives warn India's nutraceutical sector, targeting $100B by 2030, is straining replenishment, cold-chain and SKU

Key facts

  • $100 billion by 2030
  • 5,000 SKUs
  • 60 lakh stores

Why this matters

Fragmented nutraceutical supply chains create M&A openings in cold-chain logistics, last-mile fulfillment, and SKU-lean D2C brands that can plug into incumbents' reach without the complexity tax.

Also reported by