Quick commerce now 70-80% of FMCG online sales; Britannia, Dabur ride the wave

Quick commerce has overtaken traditional e-commerce for FMCG majors, contributing 70-80% of online sales at Britannia, Nestlé and Dabur. With 50M+ monthly users across 250+ cities and Amazon, Flipkart entering the fray, RedSeer projects QC's share of packaged F&B to leap from 4% to 15-20% by 2030.

— FiledThu, 14 May, 2026, 21:11 IST·First seen Thu, 14 May, 2026, 21:16 IST·Source The Hindu BusinessLine

What happened

quick commerce · Quick commerce now drives 70-80% of e-commerce sales for FMCG majors like Britannia, Nestlé and Dabur, with Amazon and Flipkart entering the

Key facts

  • 70-80% of e-commerce from quick commerce
  • Britannia: 70% rising to 85%
  • Britannia e-com 6% of domestic FY26
  • Dabur QC salience 75%, growth 50%
  • 50M+ monthly QC users
  • 250+ cities
  • QC share in packaged F&B: 4% to 15-20% by 2030

Why this matters

Evaluate stakes or exclusive supply tie-ups with QC platforms before Amazon and Flipkart's entry compresses margins and partnership leverage.