Quick commerce doubles to 6% of FMCG sales; Dabur, Britannia lead at 9%
Q-comm now drives 75% of Dabur's and 70% of Britannia's online sales, per Kotak. Premium and impulse SKUs fuel the surge, with Nestle at 60% online via q-comm. Emami trails at 2% of total sales as the channel reshapes FMCG distribution economics.
What happened
quick commerce · Quick commerce now contributes 6% of FMCG sales, doubling from FY25, per Kotak. Dabur and Britannia lead at 9%, with q-comm driving 75% and 70%
Key facts
- 6% of FMCG total sales
- 9% at Dabur and Britannia
- 2% at Emami
- 75% of online sales at Dabur
- 70% at Britannia
- 60% at Nestle
Why this matters
Evaluate partnerships, equity stakes, or exclusive supply deals with Blinkit, Zepto, and Instamart to lock in shelf priority before q-comm consolidation reprices access.