FMCG majors ramp up quick commerce ad spends as Dabur, HUL, Nestle chase premium screen real estate
Consumer brands are channeling 20% more into Q-comm platforms for top listings and SEO as D2C rivals crowd shelves. Dabur, Amul, Nestle, HUL and Mother Dairy report 40%+ growth, with quick commerce sales projected to double in FY26 and digital-exclusive SKUs launching.
What happened
Consumer brands are sharply increasing ad spends on quick commerce platforms for premium listings and SEO as D2C competition intensifies. Dabur, Amul, Nestle,
Key facts
- 40% growth
- 20% spend increase
- 25% ecommerce growth FY26
- 2x quick commerce sales FY26
- 40% YoY Mother Dairy
Why this matters
Scout D2C brands with strong Q-comm SEO traction as bolt-on targets to accelerate digital shelf share before incumbents bid up acquisition multiples.