FMCG majors ramp up quick commerce ad spends as Dabur, HUL, Nestle chase premium screen real estate
Consumer brands are channeling 20% more into Q-comm platforms for top listings and SEO as D2C rivals crowd shelves. Dabur, Amul, Nestle, HUL and Mother Dairy report 40%+ growth, with quick commerce sales projected to double in FY26 and digital-exclusive SKUs launching.
Consumer brands are sharply increasing ad spends on quick commerce platforms for premium listings and SEO as D2C competition intensifies. Dabur, Amul, Nestle, HUL and Mother Dairy report strong q-comm growth, with some launching digital-exclusive packs.
Why this matters
Signals a structural shift in FMCG media mix toward Q-comm platforms, where shelf visibility and SEO now rival traditional retail trade spends as D2C entrants intensify category competition.
Omni-channel theme steady with 104 signals in 90d, reinforcing Q-comm as core distribution pillar.