Dabur scales farmer network to 15,000 to lock in Ayurveda herb supply
Dabur India has expanded its contract farming base to 15,000 growers across 15,000+ acres, up from 11,000 two years ago, supported by 26 satellite nurseries. The move secures medicinal herb sourcing as demand for natural and Ayurvedic products accelerates.
What happened
Dabur India has scaled its farmer network to 15,000 (from 11,000 two years ago) cultivating medicinal herbs across 15,000+ acres, backed by 26 satellite
Key facts
- 15,000 farmers
- 11,000 farmers (two years ago)
- 15,000 acres
- 26 satellite nurseries
Why this matters
Dabur's deepening backward integration raises the bar for new Ayurveda entrants and makes contract-farming networks or nursery operators increasingly attractive bolt-on targets across the natural products category.