DailyObjects targets ₹400 crore FY27 revenue, 150-160 stores in five years

The accessories and bags brand plans to expand from 13 EBOs to 30-35 openings this year and 150-160 stores over five years, targeting malls, airports, technology hubs and Tier-II markets. It is aiming for EBITDA positivity by FY27.

— Source publishedWed, 22 Jul, 2026, 21:03 IST·First seen Wed, 22 Jul, 2026, 21:15 IST·Source The Hindu BusinessLine

What happened

DailyObjects targets ₹400 crore FY27 revenue and EBITDA positivity, accelerating offline retail from 13 EBOs to 150-160 stores in five years. It plans expansion

Key facts

  • FY26 revenue target: around ₹220 crore
  • FY27 revenue target: ₹400 crore
  • Current EBOs: 13
  • Stores planned this year: 30-35
  • Stores signed: 15
  • Five-year offline network target: 150-160 stores
  • Store opening pace: 2-3 per month
  • Offline sales contribution target over five years: 40-50%
  • Tier-III and Tier-IV sales contribution: 35-40%
  • Bags revenue contribution: 40-45%
  • Own factory workforce: around 600
  • Current EBITDA burn: 2-3%
  • US orders: around 1,000 per month

Why this matters

DailyObjects’ aggressive physical expansion creates partnership opportunities with mall operators, airports, franchise or distribution partners and complementary lifestyle brands seeking access to its accessories-led consumer base.

What to watch

  • Actual number of EBO openings by the end of FY26 and the mix of company-owned versus partner-led stores.
  • Same-store sales growth, sales per square foot and store payback periods for the first new mall and airport cohorts.
  • FY26 revenue delivery against the ₹220 crore target and evidence of sequential gross-margin improvement.
  • Disclosure of EBITDA break-even timing, especially whether expansion costs are separated from underlying store-level profitability.
  • Mix shift toward bags, travel, corporate gifting and other higher-ticket categories.
  • Evidence that offline stores lift online orders and repeat rates in their catchment areas rather than cannibalizing digital sales.
  • Mall rent escalations, airport concession terms and inventory markdown levels during peak gifting and travel seasons.
  • Prioritize cluster launches around existing online-demand hotspots before entering dispersed markets.
  • Use airport stores selectively as high-visibility marketing assets, with stricter sales-per-square-foot thresholds than mall stores.
  • Expand higher-margin bags, personalization, gifting and travel-accessory assortments to offset fixed store costs.
  • Build localized inventory replenishment and ship-from-store capabilities to reduce stock-outs and improve omnichannel conversion.
  • Test franchise, shop-in-shop or revenue-share formats for smaller Tier-II and Tier-III markets rather than funding every EBO directly.
  • Track store cohorts by payback period, repeat purchase, online halo sales and EBITDA contribution before committing to the full 150-160-store plan.