Damroo raises Rs 5 Cr from Hindustan Times; Papacream, Artiure headline D2C signals

YourStory's May 20 roundup spotlights three India consumer plays: premium D2C ice cream brand Papacream, AI-art-to-wall-decor marketplace Artiure enabling artist monetisation, and Damroo closing a Rs 5 Cr round led by Hindustan Times.

— Source publishedWed, 20 May, 2026, 15:23 IST·First seen Wed, 20 May, 2026, 15:36 IST·Source YourStory · Capital

What happened

YourStory daily roundup features D2C premium ice cream brand Papacream, AI-art-to-wall-decor marketplace Artiure helping Indian artists monetise, and Damroo

Key facts

  • Rs 5 Cr
  • Rs 250 Cr
  • 26 startups
  • $1 million
  • Rs 450 Cr

Why this matters

Hindustan Times' direct investment into Damroo highlights how legacy media houses are using minority stakes in D2C brands as a partnership vector worth scanning for competitive or co-investment angles.

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