Decathlon targets ₹1,000 crore running business in India by 2030
Decathlon India is scaling its running-sports business through Kiprun launches, store additions and local sourcing. The retailer has 132 stores, plans 10 more openings in coming months and says nearly half of footwear sold locally is made in India.
What happened
Decathlon India is seeing double-digit growth, investing €100 million, expanding stores and launching Kiprun to target ₹1,000 crore in running-sports turnover
Key facts
- Double-digit growth in India in calendar year
- €100 million investment in India
- ₹1,000 crore running-sports turnover target by 2030
- 132 stores currently in India
- Nearly 50% of footwear volume sold in India is Made in India
What changed
Decathlon India is seeing double-digit growth, investing €100 million, expanding stores and launching Kiprun to target ₹1,000 crore in running-sports turnover by 2030. It operates 132 stores, is increasing Made-in-India output and offers two-hour D2C delivery in several cities.
Why this matters
Decathlon’s ₹1,000 crore running ambition signals a need to align Kiprun assortment, store execution and local sourcing to capture India’s fast-growing running customer base.
What to watch
- Pace of the planned 10 store openings and whether expansion reaches tier-2 and tier-3 running markets.
- Share of Kiprun sales in footwear versus apparel and accessories.
- Progress of locally made footwear from nearly half of sales toward a higher share.
- Average selling prices, gross-margin trends and discount intensity in running footwear.
- Participation growth in Decathlon-led run clubs, race partnerships and digital community programs.