Decathlon targets 200 India stores by 2030 and ₹1,000 crore running business
Decathlon Sports India says sales are growing at a double-digit pace, with FY25 revenue of ₹4,133.10 crore. The retailer plans more than half a dozen openings next quarter, including Guwahati and Shillong, while investing €100 million in Indian manufacturing and scaling its Kiprun running range.
What happened
Decathlon Sports India · Decathlon India reports above-double-digit sales growth, targets 200 stores by 2030 and ₹1,000 crore running-category revenue within
Key facts
- ₹4,133.10 crore FY25 revenue
- 132 current stores
- 200 stores targeted by 2030
- over half a dozen new outlets next quarter
- €100 million India manufacturing investment
- 50% of quantity sold is Made in India
- running business currently below ₹500 crore
- over ₹1,000 crore running revenue target
- 35 Kiprun products launched this year
- 17 high-performance running shoes
- around 2,000 Indian running events in 2025
Why this matters
The expansion creates partnership opportunities for Indian manufacturers, running-event platforms, last-mile logistics providers and regional retail-property owners, particularly as Decathlon scales Kiprun and enters underserved cities.
What to watch
- Quarterly store openings versus the pace required to move from 132 to 200 locations by 2030.
- Same-store sales growth and revenue per new store, especially in tier-2 cities and the Northeast.
- Kiprun share of Decathlon India sales and evidence of progress toward the ₹1,000 crore running-business target.
- Domestic manufacturing milestones, local-sourcing percentage, supplier additions and any export commitments.
- Gross-margin trends, inventory turns and markdown intensity as the store base expands.
- Competitor pricing and expansion by Nike, Adidas, Puma, ASICS, Skechers, Campus, Red Tape and online sports marketplaces.
- Participation growth in road races, running clubs and recreational fitness communities outside major metros.
- Open the planned next-quarter stores, with Guwahati and Shillong serving as tests for Northeast demand and regional fulfilment.
- Prioritize Kiprun visibility through running clubs, race partnerships, trial programs and entry-level footwear assortments.
- Increase domestic sourcing of high-volume running footwear, apparel and basic equipment before moving into more technical product categories.
- Build city-level omnichannel inventory capabilities so new stores act as pickup, returns and last-mile fulfilment nodes.
- Use the larger store network to expand adjacent categories such as fitness, hiking, cycling and team sports once running traffic is established.