Decathlon targets 200 India stores by 2030, ₹1,000 crore running business in four years
Decathlon Sports India plans more than six new stores next quarter, targeting 200 outlets by 2030. The retailer aims to grow its running business to ₹1,000 crore within four years, backed by the Kiprun launch and a €100 million push into Indian manufacturing.
What happened
Decathlon Sports India · Decathlon India reports high double-digit sales growth, targets 200 stores by 2030 and ₹1,000 crore running-category revenue within
Key facts
- 132 stores currently
- 200 stores targeted by 2030
- More than six new stores planned next quarter
- ₹1,000 crore running sports revenue target within four years
- Running segment currently below ₹500 crore
- FY25 revenue ₹4,133.10 crore
- €100 million investment in Indian manufacturing
- 50% of units sold in Indian stores are Made in India
- 35 Kiprun products to launch this year, including 17 high-performance running shoes
Why this matters
Decathlon’s India strategy raises the strategic value of partnerships or acquisitions in running communities, last-mile retail, sports tech and domestic sporting-goods supply chains.
What to watch
- Quarterly store-opening pace versus the stated 200-store-by-2030 trajectory.
- Running-category revenue growth, footwear sell-through, repeat-purchase rates and average selling price.
- Share of Made-in-India sales and evidence that local sourcing is extending from basic goods into technical products.
- New competitor store openings, running-specific product launches and promotional intensity in India.
- Sales productivity and payback periods for new stores, especially outside major metros.
- Growth in Indian race participation, run-club memberships and fitness-app engagement.
- Prioritize stores in running-club, marathon and affluent tier-2 catchments rather than pursuing outlet count uniformly.
- Expand Kiprun trial ecosystems through gait analysis, coaching partnerships, local races, run clubs and loyalty-led repeat purchase programs.
- Increase Indian sourcing of technical running footwear, apparel and accessories, while building local supplier quality and material-development capability.
- Use omnichannel inventory pooling and click-and-collect to support new-store productivity and reduce size/color stockouts.
- Defend opening price points while creating a clearer good-better-best running assortment to capture premium upgrades.