Delhi HC restrains Zepto Finance from using Zepto trademark

The Delhi High Court has issued an interim order restraining Zepto Finance and Naman Finlease from using the Zepto mark, following the quick-commerce company’s claims of consumer confusion and alleged loan-fraud complaints. The case comes as Zepto prepares for an IPO and continued dark-store expansion.

— Source publishedMon, 27 Jul, 2026, 18:21 IST·First seen Mon, 27 Jul, 2026, 19:27 IST·Source Inc42 · Buzz

What happened

Delhi High Court barred Zepto Finance and Naman Finlease from using the Zepto mark in an interim trademark-infringement order. Zepto cited consumer confusion

Key facts

  • July 22
  • August 21
  • November 30
  • 2021
  • 1997
  • ₹8,010 crore
  • 11.35 crore shares
  • $7 billion
  • $4.5 billion
  • $5.1 billion
  • 40% to 45%

Why this matters

The dispute highlights the need for tighter trademark diligence and defensive registrations across adjacent financial-services categories as Zepto expands its ecosystem.

What to watch

  • Whether Zepto Finance or Naman Finlease complies with the interim order, changes its name, or appeals.
  • New consumer complaints involving fake Zepto loans, repayment demands, phishing links, or impersonating customer-support accounts.
  • Court findings on the scale of confusion, alleged fraud, damages, or disclosure of the defendants' customer base and channels.
  • Takedown activity involving websites, mobile apps, social-media handles, WhatsApp accounts, and digital advertisements using the Zepto name.
  • IPO filing timing and whether Zepto identifies brand impersonation or consumer fraud as a material risk factor.
  • Any RBI, cybercrime, consumer-protection, or lending-platform action connected to the alleged loan-fraud complaints.
  • Publicize official Zepto customer-service, payment, and financing channels to distinguish the company from unrelated lenders.
  • Seek permanent injunctions, domain and app-store takedowns, and disclosure of entities or accounts using confusingly similar branding.
  • Build a centralized impersonation-response process spanning legal, customer support, social platforms, app marketplaces, banks, and cyber-fraud teams.
  • Include trademark misuse, consumer-fraud mitigation, and brand-monitoring controls in IPO diligence materials.
  • Monitor whether competitors and financial-services platforms tighten onboarding checks for merchants, lenders, and advertising clients using retail-brand terms.

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