Delhi HC shields boAt's Aman Gupta from deepfake misuse, extending celebrity rights to founders
Delhi High Court has granted boAt cofounder Aman Gupta an interim injunction protecting his name, image, voice, catchphrases and AI-generated likeness. The ruling extends personality-rights doctrine — long reserved for film and sport stars — to consumer-brand founders, as deepfake scams targeting startup executives proliferate.
What happened
BoAt · Delhi HC granted boAt cofounder Aman Gupta interim injunction protecting his name, image, voice, catchphrases and AI-deepfake likeness, extending
Why this matters
Diligence on founder-led brands now needs personality-rights assignability and deepfake-incident clauses, since the executive's likeness is becoming a transferable, defensible asset class.
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