Delhi HC stays FSSAI order restricting Dabur’s ‘100% organic’ and natural claims
The Delhi High Court granted Dabur interim relief, staying FSSAI’s order that barred the company from using “100% organic” or natural product claims. The court said FSSAI appeared to have acted without hearing Dabur; the next hearing is set for 24 August.
What happened
Delhi High Court stayed FSSAI's order barring Dabur from using “100% organic” or natural product claims, finding prima facie that FSSAI acted without hearing
Key facts
- 100%
- 24 August
Why this matters
For buyers and partners in FMCG, the dispute raises diligence requirements around claim substantiation, certifications and regulatory-history risk for brands built on natural or organic credentials.
What to watch
- Whether FSSAI conducts a fresh hearing before the 24 August listing or files a detailed affidavit defending the original restriction.
- The precise certification evidence Dabur presents, including whether the claim applies to the finished product, all ingredients, or only select inputs.
- Any FSSAI circular defining 'natural' claims, a term often more difficult to substantiate than certified organic claims.
- Parallel notices, marketplace delistings or advertising complaints involving other organic/natural FMCG brands.
- Changes to Dabur packaging, disclaimers, product pages or campaign language before the case is resolved.
- Dabur is likely to preserve current claim-bearing inventory and intensify legal, certification and product-traceability documentation.
- FSSAI may issue notices or guidance clarifying acceptable use of '100% organic', 'organic' and 'natural' across food, supplements and personal-care categories.
- Competing FMCG brands will audit packaging, digital copy, influencer scripts and certification disclosures before future enforcement expands.
- Retailers and e-commerce marketplaces may seek indemnities or documentary support for organic/natural claims on listed products.