Delhi HC upholds injunction barring Dabur's Cool King oil over Emami Navratna lookalike claim

Delhi High Court ruled Dabur's Cool King Thanda Tael trade dress deceptively similar to Emami's Navratna Ayurvedic Oil, which commands 66% of India's cooling oil market since 1989. Injunction stands, forcing Dabur to pull packaging in a category Emami dominates.

— Source publishedSat, 23 May, 2026, 16:24 IST·First seen Sat, 23 May, 2026, 16:28 IST·Source CNBC-TV18 · Companies

What happened

Delhi High Court upheld an injunction restraining Dabur from selling Cool King Thanda Tael, ruling its trade dress deceptively similar to Emami's Navratna

Key facts

  • 66% market share
  • since 1989
  • January 31
  • May 22

Why this matters

IP-driven injunctions in FMCG signal that brand acquisitions in entrenched categories carry defensible trade dress assets—factor litigation-tested distinctiveness into valuation premiums for legacy brands like Navratna.