Delhi High Court sets aside FSSAI order against Red Bull’s “energy drink” label
The court said Red Bull India was not given a chance to respond. FSSAI must restart proceedings with a show-cause notice and hearing; the ruling does not decide whether the label violates regulations.
The brand move
Delhi High Court set aside FSSAI’s 30 June order against Red Bull India, ruling the company was denied a chance to respond. The court directed FSSAI to restart proceedings with a show-cause notice and hearing, without deciding whether the label breaches regulations.
The numbers
- 30 June
Why it matters for the brand
Red Bull gets temporary relief from FSSAI’s order, but should prepare to defend its “energy drink” label in the agency’s fresh hearing.
What to track next
- FSSAI's show-cause notice and the deadline set for Red Bull's response
- Whether the agency issues an interim direction before completing the hearing
- The substance and timing of FSSAI's fresh decision
- Any renewed court filing or stay application by either side
- Regulatory guidance or enforcement involving similar beverage labels
The counter-case
This is a procedural win, not a ruling that Red Bull’s “energy drink” label complies with regulations. FSSAI can issue a show-cause notice, hear the company, and reach the same conclusion, so the immediate commercial and precedent-setting impact may be limited.