Devyani International, PVR INOX form JV to run mall food courts across India
Devyani International and PVR INOX have inked a joint venture to operate food courts in shopping malls, pairing DIL's QSR portfolio and supply chain with PVR INOX's cinema-anchored mall footprint to capture captive multiplex and mall footfall.
What happened
Devyani International and PVR INOX have formed a joint venture to operate food courts across shopping malls in India, combining DIL's QSR scale with PVR INOX's
Why this matters
This pairing of QSR operating muscle with cinema-anchored mall real estate sets a template for similar food court JVs and tightens the competitive landscape for standalone food court operators.