DigiPlus Fest 2026 to spotlight AI-led discovery, CTV and omnichannel measurement

ETBrandEquity’s 25 September 2026 Gurugram summit will bring together consumer brands including ITC, Dabur, Mamaearth and Relaxo to discuss AI-driven discovery, connected TV, omnichannel marketing and measurement.

— Source publishedFri, 25 Sept, 2026, 08:28 IST·First seen Fri, 25 Sept, 2026, 09:06 IST·Source ET Brand Equity

What happened

ETBrandEquity’s DigiPlus Fest 2026 in Gurugram will examine AI-led consumer discovery, connected TV, omnichannel marketing and measurement. Speakers from Indian

Key facts

  • 25 September 2026
  • 15%
  • ₹56,400 crore
  • FY2026
  • 40 million connected-TV users

What changed

ETBrandEquity’s DigiPlus Fest 2026 in Gurugram will examine AI-led consumer discovery, connected TV, omnichannel marketing and measurement. Speakers from Indian consumer brands including ITC, Mamaearth, Dabur and Relaxo will discuss evolving digital marketing strategies.

Why this matters

DigiPlus Fest reinforces the need to prioritize AI-led discovery, CTV activation and unified measurement capabilities, though it is an industry signal rather than evidence of a competitor operating move.

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