Unniyarcha raises Rs 10 crore to scale silver jewellery, quick-commerce reach
Gurugram-based D2C silver jewellery brand Unniyarcha has raised Rs 10 crore in a Sauce VC-led round. The company will use the capital for branding, marketing, manufacturing, supply-chain expansion and new categories. Quick commerce contributes about 45% of its sales.
What happened
Gurugram D2C silver jewellery brand Unniyarcha raised Rs 10 crore in a Sauce VC-led round to fund branding, marketing, manufacturing and supply-chain expansion,
Key facts
- Rs 10 crore
- Founded in 2021
- Network of 70 artisans
- Products priced between Rs 1,000 and Rs 3,000
- 45% of sales from quick commerce
What changed
Gurugram D2C silver jewellery brand Unniyarcha raised Rs 10 crore in a Sauce VC-led round to fund branding, marketing, manufacturing and supply-chain expansion, and new categories. Around 45% of its sales come through quick commerce.
Why this matters
Unniyarcha’s Rs 10 crore raise validates quick commerce as a meaningful growth channel for affordable jewellery, with 45% of sales already coming from the format.
What to watch
- Quick commerce share of sales moving materially above or below 45%, alongside disclosed order frequency and repeat-purchase rates.
- Expansion into additional cities, platforms or dark-store networks and evidence of exclusive assortment partnerships.
- Gross margin and contribution-margin trends after platform commissions, discounts, returns and advertising spend.
- Silver price volatility, inventory days and any shift toward made-to-order or lower-inventory operating models.
- New category launches and their effect on average order value, gifting demand and customer retention.