Dish TV-backed Vzy launches 200+ live TV channels from Rs 179

Vzy has entered India’s live-streaming market with Linear TV Streaming, offering more than 200 channels from Rs 179. The platform also plans live TV and OTT bundles spanning 29+ OTT platforms, targeting subscription fragmentation as connected-TV adoption rises.

— Source publishedTue, 22 Sept, 2026, 19:50 IST·First seen Tue, 22 Sept, 2026, 20:16 IST·Source Financial Express · BrandWagon

What happened

VZY · Dish TV-backed Vzy launched Linear TV Streaming in India, offering more than 200 live channels from Rs 179. The platform plans bundled live TV and OTT

Key facts

  • Rs 179 starting price for 200+ live channels
  • Rs 199 starting price for OTT access
  • 29+ OTT platforms
  • 200+ live channels

What changed

Dish TV-backed Vzy launched Linear TV Streaming in India, offering more than 200 live channels from Rs 179. The platform plans bundled live TV and OTT packages to reduce subscription fragmentation as connected-TV usage grows.

Why this matters

Vzy’s Rs 179 live-TV bundle raises the bar for connected-TV operators, making pricing, channel breadth and OTT aggregation critical retention levers.

What to watch

  • Announcement of named OTT partners, especially premium sports, Hindi entertainment and regional-language services.
  • Distribution agreements with telecom operators, fiber broadband providers, smart-TV OEMs or major electronics chains.
  • Subscriber growth, paid conversion and monthly churn after introductory periods.
  • Whether the Rs 179 plan includes widely watched channels or is built around long-tail inventory.
  • Streaming quality during major live sports and news events, including latency and outage reports.