DS Group brings UK's Ben's Cookies to India with 7-store June launch in Delhi, Mumbai
DS Group is rolling out British chain Ben's Cookies across India, opening seven 400-500 sq ft stores in Delhi and Mumbai in June-July, scaling to 10 outlets by FY-end. Targeting Gen Z and millennials with cookies from ₹325 and gifting packs from ₹1,500, the brand enters a crowded affordable-premium bakery segment alongside Theobroma, Magnolia and Ladurée.
What happened
DS Group is launching UK chain Ben's Cookies in India in June, opening seven stores across Delhi and Mumbai with plans for 10 by FY-end, targeting Gen Z and
Key facts
- 7 stores in June-July
- 10 outlets by FY-end
- 400-500 sq ft store size
- cookies from ₹325
- gifting packs from ₹1,500
- DLF Promenade rent ₹719/sq ft/month
- ₹36-43 lakh annual rent
- QSR market $30.4bn by 2026
- Theobroma valued ₹2,410 crore
Why this matters
DS Group's master-franchise import of Ben's Cookies signals continued appetite for UK F&B brands in India's metro gifting market—watch for similar inbound deals and potential consolidation pressure on regional bakery chains.
Also reported by
- Mint · Companies — Same time