DS Group inks 10-year master franchise to launch UK's Ben's Cookies in India, eyes 10 outlets by FY27
Master franchise targets 6-7 stores across Delhi and Mumbai by July, scaling to 10 by FY27. Pricing premium at Rs 325/cookie and Rs 1,500 gifting packs taps cafe and gifting whitespace as global cookie market heads from USD 1.3bn (2024) to USD 2.3bn by 2033.
What happened
DS Group signed a 10-year exclusive master franchise to launch UK's Ben's Cookies in India, opening 6-7 stores in Delhi and Mumbai by July and up to 10 by FY27,
Key facts
- 10 outlets FY27
- 6-7 stores June-July
- Rs 325 per cookie
- Rs 1,500 gifting packs
- USD 1.3 bn cookie market 2024
- USD 2.3 bn by 2033
- 10-year master franchise
Why this matters
Ben's Cookies' India entry signals open MFAs for premium F&B brands and validates Tier-1 metro gifting plays, sharpening targets for similar dessert and bakery JVs.