DS Group inks 10-year master franchise to launch UK's Ben's Cookies in India, eyes 10 outlets by FY27
Master franchise targets 6-7 stores across Delhi and Mumbai by July, scaling to 10 by FY27. Pricing premium at Rs 325/cookie and Rs 1,500 gifting packs taps cafe and gifting whitespace as global cookie market heads from USD 1.3bn (2024) to USD 2.3bn by 2033.
DS Group signed a 10-year exclusive master franchise to launch UK's Ben's Cookies in India, opening 6-7 stores in Delhi and Mumbai by July and up to 10 by FY27, targeting premium cafe-style and gifting segments.
Why this matters
Formalizes DS Group's earlier-flagged India rollout for Ben's Cookies, extending prior 7-8 store FY26 plans into a 10-year master franchise with FY27 scale-up across Delhi and Mumbai.
Retail-brand activity steady at 656 signals over the past 90 days.