ED's Parimatch Probe Drags Zepto In Over Flyers Slipped Into Deliveries
Enforcement Directorate's betting probe on Parimatch has reached Zepto, with promotional flyers for the banned site allegedly inserted into customer orders. Zepto denies operational involvement and points to a third-party agency. PROGA/FEMA exposure, IPO overhang, and stricter advertiser vetting now loom over quick commerce.
What happened
ED's Parimatch betting probe has pulled in Zepto over flyers promoting the banned site allegedly inserted into deliveries. Zepto denies operational involvement,
Why this matters
Advertiser vetting and packaging-channel governance are now diligence checklist items for any quick-commerce partnership or investment.
Also reported by
- IndianWeb2 — 1h after first sighting