ED summons Zepto in Parimatch betting probe over flyer distribution with grocery orders
Enforcement Directorate has asked Zepto to join its probe into banned Cyprus-based betting app Parimatch, alleging the quick commerce firm ran promotional campaigns and circulated betting flyers with deliveries. Probe has seen ₹110 crore in assets frozen and 17 locations searched, raising ad-vetting questions for q-comm.
What happened
ED has asked Zepto to join its probe into Parimatch, alleging the quick commerce platform ran promotional campaigns and circulated betting flyers with grocery
Key facts
- ₹1.2 crore cash seized
- ₹3.8 crore frozen
- ₹3,000 crore annual revenue
- ₹110 crore assets frozen
- ₹85,000 crore offshore betting market
- 1,200 mule credit cards
- 17 locations searched
Why this matters
Expect heightened diligence on ad-partner contracts and compliance attestations across q-comm targets, and pre-empt by auditing your own promotional partnerships for sanctioned or banned-entity exposure before any deal conversation.