EIH and Bhartiya Group target 20 wellness-led luxury resorts by 2030
EIH’s Oberoi Group and Bhartiya Hospitality will develop and operate 20 uber-luxury wellness resorts in India and select overseas markets. Initial projects are planned in Coorg, Kabini and Hampi, with a focus on longer stays and personalised wellness experiences.
What happened
EIH Limited (The Oberoi Group) · EIH’s Oberoi Group and Bhartiya Hospitality will develop and operate 20 wellness-focused luxury resorts across India and select
Key facts
- 20 wellness-focused uber-luxury lifestyle resorts
- 3 initial properties
- openings planned by 2030
Why this matters
The partnership shows how established luxury hotel brands can use development alliances to accelerate entry into destination wellness assets while limiting standalone expansion risk.
What to watch
- Announcement of the first project timelines, room counts, ownership structures and capital commitments.
- Environmental, zoning and land-use approvals in Coorg, Kabini and Hampi.
- Evidence that properties are designed around multi-night wellness programs, medical partnerships or dedicated retreat inventory.
- Oberoi's reported resort occupancy, average daily rate, length of stay and share of international guests.
- Rival wellness-resort launches from Indian luxury hotel groups and global operators.
- Air connectivity, road upgrades and destination-level tourism policy support near planned sites.
- Secure land and management-development agreements in high-value nature, heritage and coastal destinations beyond Coorg, Kabini and Hampi.
- Build a wellness operating platform spanning preventive health partnerships, Ayurveda, fitness, sleep and nutrition programs, rather than relying on conventional spa offerings.
- Use Oberoi's international guest base and loyalty relationships to package multi-night itineraries across the new resort network.
- Invest in local access infrastructure, specialist wellness talent and community supply chains to make remote destinations operationally viable.
- Prioritize asset-light management contracts or joint ventures for overseas expansion to limit balance-sheet exposure.