EIH and Bhartiya Group partner to develop 20 luxury lifestyle resorts by 2030
EIH Limited, part of The Oberoi Group, and Bhartiya Group will develop and operate 20 wellness-focused luxury lifestyle resorts. The first properties are planned for Coorg, Kabini and Hampi, under EIH management.
What happened
EIH Limited (The Oberoi Group) · EIH Limited and Bhartiya Group have partnered to develop and operate 20 uber-luxury, wellness-focused lifestyle resorts.
Key facts
- 20 new uber-luxury lifestyle resorts
- Initial resorts in Coorg, Kabini and Hampi
- Openings scheduled by 2030
Why this matters
The deal creates a repeatable development partnership for EIH to enter high-potential leisure destinations such as Coorg, Kabini and Hampi without relying solely on standalone projects.
What to watch
- Formal opening dates, room counts, and investment commitments for the first three resorts.
- Disclosure of EIH's capital exposure, management-fee structure, and expected EBITDA contribution.
- Environmental and land-use approvals, especially near forest, wildlife, and heritage areas.
- Improvements in air connectivity and road access to Coorg, Kabini, and Hampi.
- Luxury resort ADR, occupancy, and RevPAR trends versus Taj, Marriott, ITC, and boutique regional operators.
- Evidence that Bhartiya has identified or acquired sites for the remaining 17 properties.
- Announce the resort brand architecture, ownership structure, and whether properties will be owned, leased, or management contracted.
- Secure land, environmental clearances, and local tourism approvals for Coorg, Kabini, and Hampi.
- Build destination access partnerships around roads, airports, private transfers, and curated regional experiences.
- Recruit and train luxury hospitality talent locally, creating pressure on competing premium hotels for management and wellness staff.
- Use the initial resorts to cross-sell Oberoi loyalty, weddings, corporate retreats, wellness packages, and international inbound itineraries.