Emami Agrotech enters packaged snacks with WeMe, plans ₹750 crore investment
Emami Agrotech has launched digital-first snack brand WeMe with spreads, jhuri aloo bhaja and chips. The company plans to invest ₹750 crore over three to five years, including ₹400 crore for a greenfield West Bengal plant, and is targeting ₹1,000 crore in snacks revenue within five to seven years.
Emami Agrotech enters packaged snacks with digital-first WeMe, launching spreads, jhuri aloo bhaja and chips. It plans ₹750 crore investment, including a West Bengal plant, while using quick commerce and Kolkata general trade for initial distribution.
Why this matters
The WeMe launch follows Emami Agrotech's plan for a ₹400 crore West Bengal food park and its food scale-up strategy, which includes an eventual IPO target.
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