Emami Agrotech launches WeMe, commits Rs 750 crore to build Rs 1,000 crore snack brand
Digital-first snack brand WeMe debuts on Blinkit across five cities with 27 SKUs. Emami Agrotech plans more launches, a dedicated distribution network and potentially Rs 400 crore in manufacturing capacity within two years.
Emami Agrotech launched digital-first snack brand WeMe, investing Rs 750 crore to target Rs 1,000 crore in five to seven years. It is selling via Blinkit in five cities, expanding SKUs and building a dedicated distribution network, with a potential Rs 400 crore plant investment.